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Who We Are: GO EXCEL ATHLETE SPORTS GROUP – Delivering Health, Values, Happiness Everyday and Everywhere Through Technology For Good

GO EXCEL ATHLETE SPORTS GROUP is a SportsTech and FinTech company focusing on smart solutions, intelligent online and smartphone platform to digitise, unify, simplify, automate and save cost for sports industry, and delivering happiness, values and health everyday, everywhere and commitment to healthy living and lifestyle.

Our BHAG, Vision, Mission & Corporate Values:

Delivering Health, Values, Happiness Everyday and Everywhere Through Technology For Good

To digitize Southeast Asia’s Sports Industry, and to be the largest, respected and preferred digital sports group in Southeast Asia (SEA) that promote digital sports, healthy lifestyle, promote positive impacts on society building as a whole and transform the people lives through technology.

  • To help underserved and retired Olympian, Paralympian, Commonwealth, Asian, SEA Games, National Athletes to live with dignity and to start a second life which contribute to nation and youth building
  • To create and provide job opportunities for underserved, underprivileged communities, youth and jobless Olympian
  • To create and provide real working life internship opportunity for best and brightest future youth leader
  • To build SEA’s most holistic sports ecosystem
  • To overcome counterfeit products and introduce transparency throughout sports supply chain with blockchain technology
  • To become the Oracle and Amazon for sports in Southeast Asia (SEA), digitalizing the entire sports industry with an integrated ecosystem
  • To promote unity through sport
  • To help and contribute in building Malaysia’s First Olympic Gold Medalist
  • To help Malaysia to be the Sports Power House in Southeast Asia
  • To rise the level of investment in women’s sports and the level of women’s involvement in sports
  • To deliver Innovative Software and Solutions that make sports business easier (increase company efficiency and reduce cost) and enhance the quality of life for better communities
  • Address the diverse needs of different regions and consumers by offering differentiated products and services
  • H – Humble
  • I – Integrity
  • I – Innovative
  • T – TeamWork
  • A – Actions
  • G – Goals
  • Q – Quality

Our Skills

  • Sports Industry Digital Transformation Advisory

  • AI (Artificial Intelligence) & Big Data Analytics

  • IoT (Internet of Things) Solutions

  • Project Management & Outsourcing Services 

  • Athlete Management & Career Planning

  • Sports Event Management & Organizing

Supported by Trusted Local and International Service Providers